Government Marketing Action Plan “G-MAP”

Government Marketing Action Plan “G-MAP” this is a 30-Day Strategy and Action Plan that is customized specifically for your business. This is designed to be a CRAWL, WALK & RUN process to provide your organization with a complete road map for identifying your target market, actively connecting with buyers and decision makers in the government marketplace.

WHY IS THE MAPPING PROCESS SUCCESSFUL?

“G-Mapping” plan is specific and is focused on your business goals, your niche in the market and consists of one-to-one consulting and coaching based on the (5) P’s strategic planning process that has helped our members and clients win over $957 million dollars in government contracts.

Week (1) Business Readiness Assessment

  • How Big is the Government Market
  • Website Analysis
  • Identify Major & Minor NAICS Codes
  • System for Award Management Registration (SAM)
  • Strategic Keyword Analysis
  • Online Reputation Analysis
  • Create a Powerful Capability Statement(s)
  • Benefits of Certifications if Applicable
  • The Science Behind Speaking Governeese & Business Cards
  • Americans with Disability Act (ADA) Compliance Avoid Potential Website Challenges
  • SEO Analysis (Search Engine Optimization) Google/Edge Browser Business Resources
  • Proper Government Website Registration in Dynamic Small Business Search Database
  • Identify Methods & Techniques to Differentiate your Product or Service

Week (2) Your Government Market Analysis

  • Who is Buying Your Products & Services
  • Identify the Multiple Platforms to Conduct Market Research
  • Establish Your Target Markets in the Government Market
  • Identify Competition and Potential Teaming Partners
  • Identify Subcontract Opportunities – Possible Joint Ventures
  • Target Agencies & Contracting Offices
  • What are Piggy-Back Opportunities
  • Bidders Lists
  • Understanding Good and NOT So Good Opportunities
  • Developing Teaming Agreements
  • Techniques on How to Price Your Work

Week (3) Making Your Action Plan

  • Analyze Current Opportunities
  • Understand the Power of Unsolicited Proposals, Sole Source & IDIQ Opportunities
  • Market Intelligence Review, Forecasting & Training
  • Review Top Agencies and Prime Contractors in Your Industry
  • How Does Your Business Stack Up Against Competitors
  • Reach out to Contracting Officers & Decision Makers
  • Establish 90 Day Road Map
  • Attend Local Online & In-person Events (Network)
  • Access to Office Hours Training Sessions

Week (4) Implementation & Strategy Execution

  • One to One Consultation with Senior Government Marketing Consultant
  • 5 hour mentor coaching
  • Access to Office Hours Training Sessions