What is a Capability Brief?

This is part of your Branding/Marketing Collateral

A Capability Brief is a meeting with a government agency’s buyers.

Usually this meeting is set up by the agency’s small business specialist with the buyers and program managers of the agency which you’re interested in selling your product/service to.  It will comprise of multiple key agency’s personnel.

This meeting is usually 20 to 30 minutes long. You may choose to use a Power Point presentation. The capability brief is designed for you to present additional specific information that can address short comings, agency needs and how your product or service can solve their problem or support an ongoing contract missions…

Our team can design a strategic and targeted Capability Brief for you to present to prospective agencies or prime contractors.

We will help you prepare for a Standard or Teaming Capability Brief in the following areas.

  • Your Introduction Pitch
  • During the Meeting Pointers
  • After the Meeting Pointers
  • Rehearsal & Delivery

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